Tracking your marketing and advertising campaigns is incredibly crucial to their effectiveness. You need to track who and where every lead comes from, which leads ended up paying you and how much, how much money and time went into each marketing and advertising effort, which leads were better than others in non-monetary ways, how many referrals have come from each lead source and how frequently, and more. Build a spreadsheet that organizes everything. Compare the return on investment (ROI) for each marketing effort. Analyze and compare which marketing efforts are the most successful and profitable. Focus your future dollars and energies on these. Cut anything that doesn’t seem to be providing high returns (though, don’t be too quick to cut out the leads groups and other long-term networking efforts).

With regard to your pay per click (PPC) ad word campaigns and search engine optimization (SEO), there are really cool applications, called analytics, that collect, organize, and measure more information than you ever dreamed possible. Do not run any ad word, banner, or other online marketing campaign without using an analytics program or service. If you’re tech-savvy, then give one of the free ones a go, such as Google Analytics. If not, then pay for a service to do this for you. A good ad campaign with solid analytics (assuming you have a competitive company, sales person, product, service, and pricing, obviously) can literally have a monthly ROI % in the 1000s, and an exponential monthly growth factor. These are very powerful tools when used correctly. If you want dozens, hundreds, or even thousands of clients every month, then you seriously need to make web 2.0, ad words, SEO, a blog, and analytics a central part of your business model and marketing plan. These kinds of results are absolutely possible, but you need to do them right to have that kind of success.

A major tool used in successful Internet marketing is an email marketing campaign. This form of marketing offers a number of advantages over other online marketing methods. First, you can reach large groups of individuals at once with email. You can send a monthly newsletter to thousands of people within seconds. Email campaigns are also useful for sending special offers to your customer base. For these and other marketing campaigns, email is an excellent tool for communicating your message.

Second, you can track responses to your email advertisements. A variety of statistical data is available to give you insight on the effectiveness of your email campaigns. You can see who read your email message, and track individuals that clicked on links that appeared in your message. If you are thinking of implementing an email campaign, the following tips will give you a good start on planning a successful one. Among these tips are using a good subject line, subscriber list and service provider.

Come up with a catchy subject line. Your subject line is an important component of your email campaign message. It will either prompt recipients to open the message, or prompt them to delete it. With dozens of emails arriving in their mailbox on a daily basis, individuals rarely have time to read every message. Make sure your subject line grabs their attention. Symbols and special characters may cause some mail servers to reject delivery of your message, so avoid using these characters in your subject line. If you are promoting a product or service, add some free information that your subscribers will find useful. Valuable information is a key component of an email marketing campaign. Be sure to include content your readers can use.

Only use permission based lists. Before sending out an email broadcast, be sure that everyone on your list has agreed to receive email from you. Some email marketers assume that sending unsolicited email is alright. But actually, it is a bad idea. Senders that send unsolicited email usually end up getting blacklisted. Once a sender is blacklisted, they will find it challenging to deliver their email messages to certain mail servers. There are several email marketing service providers. The best ones are those that that have campaign tracking. A campaign tracking system is a valuable tool. It will allow you to find out how many people are reading your message, and who clicked through to your website. Having access to this information will allow you to fine tune your next campaign, and boost future success rates.