Tracking your marketing and advertising campaigns is incredibly crucial to their effectiveness. You need to track who and where every lead comes from, which leads ended up paying you and how much, how much money and time went into each marketing and advertising effort, which leads were better than others in non-monetary ways, how many referrals have come from each lead source and how frequently, and more. Build a spreadsheet that organizes everything. Compare the return on investment (ROI) for each marketing effort. Analyze and compare which marketing efforts are the most successful and profitable. Focus your future dollars and energies on these. Cut anything that doesn’t seem to be providing high returns (though, don’t be too quick to cut out the leads groups and other long-term networking efforts).

With regard to your pay per click (PPC) ad word campaigns and search engine optimization (SEO), there are really cool applications, called analytics, that collect, organize, and measure more information than you ever dreamed possible. Do not run any ad word, banner, or other online marketing campaign without using an analytics program or service. If you’re tech-savvy, then give one of the free ones a go, such as Google Analytics. If not, then pay for a service to do this for you. A good ad campaign with solid analytics (assuming you have a competitive company, sales person, product, service, and pricing, obviously) can literally have a monthly ROI % in the 1000s, and an exponential monthly growth factor. These are very powerful tools when used correctly. If you want dozens, hundreds, or even thousands of clients every month, then you seriously need to make web 2.0, ad words, SEO, a blog, and analytics a central part of your business model and marketing plan. These kinds of results are absolutely possible, but you need to do them right to have that kind of success.

Email marketing is a kind of direct marketing that makes use of email to reach people and advertise one’s product. Among the goals of email marketing are the following:
+ Advertise your product or promote your website
+ Enhance relationship with customers, new and old ones to encourage them to keep doing business with you
+ Get new customers to buy you products and make old customers avail of your new products

There are three kinds of email that are usually used in doing email marketing. The first one is the direct email. This is your everyday-ordinary email that sends out messages informing recipients of announcements such as special offers. Another is the retention email. This kind of email is used when you intend your recipient to take a certain kind of action, like buying you product. This usually comes in the form of newsletters. The last usual kind of email used in email marketing is using other people’s email. You pay other people to have your promotion included in their email. This way, you do not have to create and send email yourself.

One thing that makes email marketing dangerous is the of spamming. This spells danger to your business and your reputation. How can one avoid becoming a spammer or making their emails spams? You have to make sure that you have the recipeint’s approval to send messages to them. Now, how does one ask permission from potential customers? An example is to ask customers who have visited your site or purchased something from your site to subscribe to your mailing list. In this way, you have already asked for their permission and by confirming that they be included in your mailing list tells that it is okay for you to send your emails to them.

What are the advantages of using email marketing in getting traffic to your website? Email marketing is a kind of marketing that is low cost but can reach a wide range of potential customers in a short span of time. Second to search marketing, email marketing is one of the most effective online marketing strategies in the web. How is this so? Simply because it confronts customers “face-to-face”. Another thing that makes it very appealing is the fact that it is very easy to track, so you can monitor what emails you have sent to whom. And, lastly, even if you do not seriously count this as an advantage for your part, using email marketing is also very environment-friendly. Just imagine the trees that you saved and the garbage that you eliminated for going paperless.